Madhag
by Madi Haggard

This publication celebrates the curious, experimental processes and nature of design among VCD students. An accumulation of small-scale adjustments and explorations—like shifting a single word half an inch—lays the groundwork, eventually shaping the concept and identity of a designer's work.

The VISCOM department instills the confidence and skills to take risks. I set out to craft a publication that embodies this philosophy, expressing it through the most fundamental elements of design—typography and color. Through subtle adjustments and experimentation, the publication reflects the balance between disorder and structure, capturing the refined creative energy that defines each graduating designer.