learn about Madhag.
Madi is an artist and designer, with her practice originating from the curious, experimental processes and nature of design. The topics that pique her curiosity vary; when investigated further, almost any subject can become obscure and worth exploring. This investigative process leads her to uncover niche details, subtle elements that often go unnoticed but, together, are impactful and create a strong, defining identity.
Madi finds joy and success in the strategic movements of these little, time-consuming details, which make a design and brand feel truly special. Through this deep engagement with her materials, she expands each project, infusing it with the passion and care it originated from. Her fascination with materials naturally extends into an exploration of their physicality and presentation, combining digital and analogue techniques. She often draws inspiration from sources like stop-motion film, generative sound, and everyday experiences. These influences challenge her to connect abstract occurrences and translate them into visual narratives.
Madi’s work is differentiated by its emphasis on the combined perspective of a fine artist and designer, allowing ideas and compositions to sit not only aesthetically but also strategically. The process of combining these methods guarantees her unique artist-and-designer honesty and complexity in each project. This approach has not only shaped her artistic voice but also honed her ability to adapt and thrive in collaborative, innovative environments. Madi’s storytelling practice revolves around an obsessive admiration for details that, when connected, create not just a design, but a lasting, memorable experience.
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